The legal battle over celebrity endorsements of alcoholic beverages continues to linger as the Supreme Court extends its deliberations indefinitely. This marks the third adjournment in the landmark case challenging the Food and Drugs Authority's (FDA) ban on such endorsements.

Initiated in 2015, the FDA's directive prohibits celebrities from endorsing alcoholic beverages, with the intent to shield minors from potential influence towards alcohol consumption. However, Mark Darlington Osae, Manager of Hiplife artistes Reggie ‘N’ Bollie and Skrewfaze, took a stand against this directive in 2022 by filing a lawsuit at the Supreme Court.

Osae's legal challenge argues that the FDA's directive violates the right to non-discrimination as enshrined in Article 17 of the 1992 Constitution. Originally scheduled for May 8, the judgment faced delays, with the previous postponement occurring on April 10, 2024.

In an update shared on social media platforms, Osae announced the indefinite adjournment of the case by the Supreme Court. Expressing disappointment, he stated, "Supreme Court Update: Unfortunately, the case against the FDA has been adjourned yet again! No new date given yet."

As the legal saga unfolds, stakeholders await further developments and potential implications on the regulation of alcohol advertising and its societal impact.